Clear the legal and admin basics. Registration, tax thresholds and insurance stop living in the back of your mind.
A live Five-Session Sprint
Finish your doula business setup in five sessions, then put your energy into finding clients.
Many new doulas spend months on websites, pricing and booking tools before a single family can hire them. In this live sprint you'll use AI to build your offer, sales page, booking and payments with me, and learn to update any of it yourself as your business changes.
$97CAD
Join the January waitlist
Built around how doula businesses actually work.
Ready when the opportunity shows up
When a doula trainer invited me on a Friday to teach her community, I didn't need six weeks. Two working days later I had the offer, the curriculum, registration, payments and launch materials ready. That's the skill I teach. AI makes the first version faster, and it makes changing your mind cheaper.
Why me
Who's teaching this
Marketing and business strategy
For 16 years I've helped charities, agencies and small business owners get people to say yes to an offer. I led strategy at a marketing agency and ran my own business coaching company. The part that matters for you: I know how to turn what you offer into a page a family understands and a way for them to book and pay.
Doula work
I'm a postpartum doula and childbirth educator building my own practice, working toward my DONA and Lamaze certifications. I'm in the early stage too, so I'm learning this side alongside you, and I know the questions you're asking right now.
The trap
Setup is where most new doulas get stuck.
There are really four pillars to your business.
01Compliance
02Strategy
03Operations
04Clients
As a former business coach to first-time entrepreneurs, I've watched them lose months to designing logos that serve no purpose, trying to master tools that never automate their business, and endless revisions on a sales page that no one visits. Some of them end up wasting months on things that aren't necessary to their business, and so they never get the basics in place so they can get to Step 4. But Step 4 is what gets you clients, gets you paid, and gets you doing the work you're passionate about.
Before AI, I guided business owners through setting up these foundations over 12 weeks, and people still felt rushed completing them. Now we can get them done in five sessions.
You need one clear sales page, a way to get booked and paid, and systems that work when the first client says yes.
The process works
From two weeks to four hours.
2 weeksFirst sales page
2 daysSecond sales page
4 hoursThis sales page
The very first sales page I ever built took me two weeks. The second one took me two days, and this one took me four hours.
I didn't get lucky. I built a repeatable process using AI, and every time I use it, I get faster.
That process is what I'll teach you. The goal is capacity: knowing how to run the operations of your business in a couple of hours a week, so setup stays in its place and your energy goes to families.
One page is enough
One page that works is enough to start.
I ran a six-figure coaching business without a multi-page site. My doula practice runs on one page too. I run this AI marketing consulting business with only this one sales page.
A potential client needs to understand what you offer, who it's for and how to book. A focused sales page can do that without the distraction of pages you don't need yet.
Clear, direct language also makes your offer easier for AI answer tools to understand and surface accurately. That's AI-optimized: legible to people and the tools they increasingly ask for recommendations.
Not generic AI training
Why AI for doulas matters.
This course is built around doula work. You'll learn where AI saves you hours on marketing and admin, and where it has no place, like client advice and clinical judgement.
Doula work sits at the intersection of business systems and deeply personal care. That means the tool is never the strategy, and speed is never more important than sound judgment. You need to know where AI can save time, where human expertise must lead, and how to build systems that fit the way doulas actually work.
Your business model
Birth and postpartum services rely on trust, referrals, local visibility and deeply personal buying decisions.
Your ethical line
AI can support operations and sales. It should never replace your judgment, client advice or evidence-based training.
Your actual systems
Your inquiry flow, backup protocol, contract basics and onboarding need to fit how doulas really work.
You leave with
What you'll have built by the end.
By the end of the Five-Session Sprint, you'll leave with the essential systems your business needs to take a client from understanding your offer to booking, payment and onboarding.
- One clear offer and price you can explain in a sentence
- A sales page a family can read and understand in two minutes
- Booking and payments that work, so a family can hire you without back-and-forth
- A simple inquiry, booking, payment and onboarding flow
- Contract basics that make asking for a deposit feel normal: deposits, payment timing, backup protocol and no-shows
- A repeatable AI process you can use every time your business changes
Five focused sessions
Build it with me, day by day.
Define what you sell. Get specific about your offer, your price and why someone would hire you.
Build your sales page. Use AI to turn that positioning into one clear page with one clear next step.
Build the backend. Set up payments, booking, contracts, onboarding and a useful social profile.
Learn to change it yourself. Leave knowing how to update the system yourself as your business changes.
Every session is recorded. If you miss a live session, your replay will be waiting, and you will have lifetime access.
Fit check
Is this the right next step?
Yes, if…
You've finished, or are finishing, your birth or postpartum doula training and you want to start taking clients without spending months on setup.
No, if…
You want someone to find clients for you, or a full business-coaching program.
A word on AI, honestly
AI assists. You decide.
AI doesn't replace your expertise or tell you what to advise a client.
It never replaces evidence-based guidance from Health Canada, the Society of Obstetricians and Gynaecologists of Canada, or the American College of Obstetricians and Gynecologists. It does not decide what parents or babies need, make recommendations to clients, or replace mastery of your craft.
We use AI for operational, sales and marketing work. It supports the backend so your systems run smoothly and you have more time and energy to become the best practitioner you can be.
Join the live cohort
Five sessions. A client-ready business foundation.
$97CAD · Next live sprint: January 2027
I can't promise you clients. I can promise you'll leave with your offer, sales page, booking and payments working, and you'll know how to change them yourself.
Join the January waitlistFrequently asked questions
What you need to know.
What is the AI for Doulas Five-Session Sprint?
It's a live course where doulas use AI to build the essential front end and backend of their business: a sales page, a payment system, a booking process, and basic contract and onboarding systems. It's taught by Vanessa Landry, a marketing strategist with 16 years of experience who is also building her own doula practice.
How much does it cost?
The Five-Session Sprint is $97 CAD. Join the waitlist to hear when January registration opens.
Do I need any tech or design skills?
No. The course is built for doulas with zero online-design or coding experience.
Will AI replace my expertise as a doula?
No. AI is used for the operational backend of the business. It is never used to replace clinical judgment, client advice, or your expertise.
Is this a marketing or funnel course?
No. This course builds the foundation that needs to exist before marketing is useful: your offer, sales page, payments and booking.
How much time does this take?
Five live sessions over two weeks. Each session is designed to move one essential part of your business from decision to done.
What if I can't make a live session?
Every session is recorded. Replays are available to everyone enrolled.
What will I have at the end?
A defined offer and price, a live sales page, working payment and booking systems, contract and onboarding basics, and a process for updating them yourself.
Do I need to pay for AI systems?
No. You can do everything in the course with free versions. The majority of this cohort will be taught across ChatGPT and Claude. Paid plans are optional and cost roughly $30 CAD per month for each platform. You can also build with other systems that cost less.
Stop tinkering. Start building.